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lollipopYou're a big tobacco company and you're losing smokers, partly because people are getting smart, and partly because cigarettes have gotten too expensive for lots of people. So what do you do?

Create more customers smokers, of course.

Focus on hooking another generation with tobacco products like small cigars and blunt wraps, and make the stuff smell and taste like candy. Then wrap them up so they look real nice on the shelf. Make them cheap, and drop a few million into marketing your sweet stash to Black and Latino teens.

Because no one's really going to notice, right?

Boston Public Health Commission
1010 Massachusetts Ave, 6th Floor, Boston, MA 02118.
Phone:(617) 534-5395 Email: